About

A retail placement firm — built for brand owners.

Honeybee Delivery exists to solve one problem: most brands never reach major supermarket shelves not because their product isn't good enough, but because the path is closed. Buyers won't take cold calls. Distributors won't take on new brands. And the few that get placed can't keep up with restocking, demos, and reporting.

We're the firm CEOs and brand owners call when they want their product in Walmart, Bravo, Key Food, Sedano's, Presidente, or any major chain — and they don't want to figure it out alone. We make the buyer introduction, negotiate the placement, manage case-pack pricing, run the logistics, schedule the in-store demos, and report the sell-through. End to end.

Home base is Miami. Our buyer network covers Walmart, Bravo, Key Food, Sedano's, Presidente, and a deep bench of independent grocers and bodegas across the Southeast and Northeast corridors.

What we believe

  • Every brand deserves a real shot at retail. Big or small, established or first-time — if the product is right, we'll make the path.
  • Placement should be transparent. Every partner sees their sell-through, store-by-store, every week. No black-box reporting.
  • Sell-through beats placement. Getting on shelf is easy. Staying on shelf is the real work — and that's what we measure.
L

Lucner Nelson

Founder & Owner

Born in Haiti, based in Miami. Built Honeybee to give brand owners — from first-time CPG founders to established CEOs — a direct line into major retail. Personally manages every brand partnership.

📍 Miami, FL

What we do

🛒Direct-to-store delivery into supermarkets & multi-story retail.
🤝Active category-buyer relationships across our retail network.
📦In-house storage, fulfillment, and replenishment.
🎤In-store demos, sampling, and brand activation events.

Want to work with us?

Submit your product info and we'll respond with a fit assessment in 48 hours.

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